*"...helped us focus more on marketing and as a result sales have increased and the overall running of the company has improved."
* "...incredibly helpful... many thanks again for your excellent help with us... "
* "...provided a workshop on the importance of web measurement to my network."
* "...very helpful to us and assisted us greatly in making improvements to this important project."
* "... has greatly improved our marketing and PR activities, especially online channels including our own website...."
* "... innovative campaigning, persistence with key potential stockists and efforts to promote Fairtrade beyond its traditional audience."
* "... The result of online activity has been improved sales across our three channels"
* "... empowered to take a more strategic view..."
Today most businesses need an online presence as much as they need a phone or mailbox. Customers and clients -- current and potential -- expect you to have one. For some businesses, a website has become the primary selling tool -- a means to access inventory or collaborate on client projects. For other businesses, a website is little more than a directory listing with static contact information. From simple to complex, websites have become a requirement for doing business in many industries. In addition, most people begin their search for a product online using a search engine. like Google, Yahoo or MSN. Having a website, especially one that is designed to be an effective Internet marketing tool, can be very valuable enabling people to find your business.
- Deciding what your website is for
- How do visitors get to your website?
What is good design for a website? What to avoid
- Search engines - what to do to get higher in the rankings - proven techniques
- How to write for the web - simple tips for everyone