Mystery shopping gives business owners, operators and executives insights into the extent that a company is delivering on its brand promises at the point of interaction with the customer. Through the use of unbiased third-parties who objectively record their experiences, mystery shopping providers help their clients understand what the average customer is experiencing, what staff behaviors should be acknowledged and rewarded and areas of customer service and customer interaction that can be improved.
* "...helped us focus more on marketing and as a result sales have increased and the overall running of the company has improved."
* "...incredibly helpful... many thanks again for your excellent help with us... "
"..."...provided a workshop on the importance of web measurement to my network."
* "... has greatly improved our marketing and PR activities, especially online channels including our own website...."
* "... innovative campaigning, persistence with key potential stockists and efforts to promote Fairtrade beyond its traditional audience."
* "... The result of online activity has been improved sales across our three channels."
* "... empowered to take a more strategic view..."